Here are some of the brands we co-founded, launched or advised on the go-to-market & product strategy: 

Chut Up- specialty food products/CPG

Developed the business model and go-to-market strategy for this line of craft condiments, made from 100% all natural ingredients by South African Chef Hugo Uys. Leveraging direct-to-consumer, food service, retail distribution channels to drive sales traction and growth.


Crock-Pot Cuisine: All natural meal kits

Leveraging the iconic Crock-Pot brand, launched a subscription based direct-to-consumer all natural meal kit solution. Developed all aspects of a stand-alone business model, incubated within Jarden, a Fortune 500 company, which recently merged with Newell Brands (NYSE: NWL).

NuKitchen/Nutrisystem- Specialty Food Products

Founded, developed and scaled this pioneering brand with over 400 SKUs in the direct-to-consumer fresh prepared meal-delivery category. Sold to Nutrisystem (NASDAQ: NTRI).


Savor Health- Specialty Food Products/B2B Enterprise PLatform

Leading online provider of personalized and practical nutrition solutions for cancer patients, their caregivers and the enterprises that treat them. Advised on the development of the go-to-market and product strategy, including the meal delivery service and the business-to-business (B2B) enterprise platform.